Seeing the convergence of the media online, Taylor Edgar abandoned the "dead tree people" four years ago for life at the digital coalface.

Initially in the print media, Taylor moved into the internet, becoming PR Manager for a British plc at the tail end of the dot com boom. He was heavily involved in raising its profile and brand awareness, both offline and online, during and after flotation.

A high level of recognition was achieved, with the company regularly featuring in national and international press and tv, not to mention extensively online.

Taylor has a good understanding of the internet from the perspective of the consumer as well as the business user. He can write comfortably for diverse audiences and in a number of genres.

Said Taylor: "Over the years there isn't much I haven't written about; literally from black pudding to commodity futures trading. I'm adaptable and pitch at the right level for the reader. Getting the message across in clear and readable terms is my keystone."